OAKLAND, CA–(Marketwire – May 10, 2012) – More than 100 winners of the 2012 Bulldog Awards for Excellence in Media and Publicity Campaigns were announced Monday by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Media Relations Awards Hall of Fame magazine, which is to be published on May 31, 2012.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year’s Grand Prize was awarded to Hanna Lee Communications for Campari’s “Year of the Negroni” campaign, which highlighted and rejuvenated a classic cocktail using the client’s aperitif.

Judges awarded this campaign two Gold Awards — for Best Online Newsroom – Business/Consumer, and PR Innovation of the Year — plus a Silver Award for Best Use of Personality/Celebrity. “This campaign won three Bulldog Media Relations Awards — an extraordinary achievement by any measure. But it’s no surprise when you consider the strategic brilliance and the superb tactical implementation the agency demonstrated on behalf of Campari,” observed Bulldog Reporter publisher James Sinkinson. “The campaign is a picture-perfect example of the best PR can be — great for the product, great for the media, and great for consumers.”

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Other 2012 Bulldog Award Winners were:

Grand Prize Winner
Hanna Lee Communications
FOR
Campari’s “Year of the Negroni”

Best Arts & Entertainment Campaign
Gold
Media Connect
FOR
Henry Winkler National Media Tour

Best Arts & Entertainment Campaign
Silver
Zapwater Communications
FOR
Flower Power

Best Arts & Entertainment Campaign
Bronze
Lee Runchey
FOR
Diane vs Goliath

Best Green Campaign
Gold
Bateman Group
FOR
Bateman-Recyclebank Gamification Goes Green

Best Green Campaign
Silver
Kitchen Public Relations, LLC
FOR
ThinkEco – It’s Not Easy Being Green-Tech

Best Green Campaign
Bronze
American Airlines And Weber Shandwick
FOR
AA Reduces Its Carbon Footprint

Best Integration of PR and IR in a Business Campaign
Gold
Richard Ramlall, Chief Communication Officer
FOR
PTGi: Integrated PR/IR Campaign

Best Use of Broadcast Video/Internet – Business/Consumer
Gold
Trainer Communications
FOR
Broadcast TV Helps Resurrect Intelleflex.

Best Use of Broadcast Video/Internet – Business/Consumer
Silver
Padilla Speer Beardsley
FOR
Memorex? It’s Back & Streaming Live

Best Use of Broadcast Video/Internet – Business/Consumer
Bronze
Porter Novelli
FOR
Coming Home With the Fugees

Best Crisis Communications
Gold
San Diego Gas & Electric
FOR
Pacific Southwest Event

Best Crisis Communications
Silver
Ogilvy Public Relations
FOR
Mexico Tourism Board’s Fighting Fire with Fire:
Resetting the Media Dialogue for Mexico

Best Crisis Communications
Bronze
Con Edison of New York
FOR
Con Edison’s Response to Hurricane Irene

Best Crisis Communications
Honorable Mention
Pfizer
FOR
Simply Preposterous

Best Company Positioning/Branding
Gold
RF|Binder and Dunkin’ Donuts
FOR
America Runs on Dunkin’

Best Company Positioning/Branding
Silver
RED PR
FOR
Branding & Defining CND Shellac Power Polish

Best Company Positioning/Branding
Bronze
Zapwater Communications
FOR
The TieBar.com

Best Education/Public Service Campaign
Gold
Pascale Communications
FOR
Prevent Blindness America – Most Beautiful Eyes

Best Education/Public Service Campaign
Silver
Ron Sachs Communications
FOR
Walk in My Shoes

Best Education/Public Service Campaign
Bronze
Lambert, Edwards & Associates
FOR
Movers for Moms

Best Food & Beverages Campaign
Gold
RF|Binder and Dunkin’ Donuts
FOR
America Runs on Dunkin’

Best Food & Beverages Campaign
Silver
Hunter Public Relations
FOR
Apple & Eve Seeding The Arts:
The Fruitables School Music Mash-Up 2

Best Food & Beverages Campaign
Bronze
Fresh Ideas Group
FOR
Powering up the Salad Category

Best General Business Campaign
Gold
Alpaytac Marketing Communications/PR
FOR
Top Media Coverage for Protection 1,
the Second-Largest Electronic Security Company in the U.S.

Best General Business Campaign
Silver
American Airlines and Weber Shandwick
FOR
AA Charts Future Largest Order

Best General Business Campaign
Bronze
Kitchen Public Relations, LLC
FOR
Young America – A Sampling of Success

Best General Consumer Campaign
Gold
Zapwater Communications
FOR
Topshop Invades Windy City

Best General Consumer Campaign
Silver
Hunter Public Relations
FOR
Drops of Good: The Maxwell House Community Project

Best General Consumer Campaign
Bronze
Bateman Group
FOR
Bateman-Recyclebank Gamification Goes Green

Best Health, Medicine & Fitness Campaign
Gold
Pfizer
FOR
Pfizer_Global War on Counterfeits

Best Health, Medicine & Fitness Campaign
Silver
RF|Binder
FOR
BAND-AID® Brand Rescues Fashion Emergencies

Best Health, Medicine & Fitness Campaign
Bronze
Berman & Company
FOR
Unintended Consequences of Reusable Bags

Best Health, Medicine & Fitness Campaign
Honorable Mention
Coyne PR
FOR
Banfield Pet Hospital Reveals The State of Pet Health

Best Investment, Banking & Financial Services Campaign
Gold
Huntington Bank
FOR
Huntington Auto Finance

Best Investment, Banking & Financial Services Campaign
Silver
JCPR
FOR
Rebuilding After 9/11

Best Investment, Banking & Financial Services Campaign
Bronze
OppenheimerFunds and CJP Communications
FOR
Globalize Your Thinking

Best Use of the Internet – Business
Gold
Hunter Public Relations
FOR
Apple & Eve Seeding The Arts:
The Fruitables School Music Mash-Up 2

Best Use of the Internet – Business
Silver
Gatorade / Fuse
FOR
Go All Day Digital

Best Use of the Internet – Business
Bronze
Pfizer
FOR
Introducing the New Pfizer

Best Issue/Cause Advocacy Campaign
Gold
Euro RSCG Worldwide PR
FOR
The French Will Never Forget 9/11

Best Issue/Cause Advocacy Campaign
Silver
Ogilvy Public Relations
FOR
Nestlé’s Share the Joy of Reading Program –
Putting a Spotlight on Reading

Best Issue/Cause Advocacy Campaign
Silver
WORKHOUSE
FOR
Occupy Wall Street: The Revolution Will Be Editorialized

Best Issue/Cause Advocacy Campaign
Bronze
Euro RSCG Worldwide PR
FOR
Urban Zen: Hope, Help and Rebuild Haiti

Best Use of the Internet – Consumer
Gold
Mullen
FOR
The Day Baby was Born by Tommee Tippee

Best Use of the Internet – Consumer
Silver
Padilla Speer Beardsley
FOR
Memorex? It’s Back & Streaming Live

Best Use of the Internet – Consumer
Bronze
M Booth on behalf of The Hershey Company
FOR
Reese’s Minis: The Next Big Little Thing

Best Not-for-Profit/Association/Government Campaign
Gold
MWW Group
FOR
Museum of Mathematics Ramps Up the Birth of MoMath

Best Not-for-Profit/Association/Government Campaign
Silver
Ogilvy Public Relations
FOR
Mexico Tourism Board’s Getting Consumers Back to the Beach –
Mexico Launches Rebranding Campaign to Restore Image

Best Not-for-Profit/Association/Government Campaign
Bronze
National Fire Protection Ass’n/CooperKatz & company, inc.
FOR
Sparky the Fire Dog turns 60

Best New Product Launch – Consumer
Gold
Lambert, Edwards, & Associates
FOR
(SNAK) A Better-for-You-SNAK

Best New Product Launch – Consumer
Silver
Ogilvy Public Relations Worldwide
FOR
MaggieMoo’s “Sundae Stimulus” Tax Day Program

Best New Product Launch – Consumer
Bronze
GolinHarris
FOR
A Launch Fit for a Queen

Best Online Newsroom – Business/Consumer
Gold
Hanna Lee Communications
FOR
Campari’s “Year of the Negroni”

Best Online Newsroom – Business/Consumer
Silver
Business Wire
FOR
P&G Corporate Online Newsroom
http://news.pg.com

Best Use of Personality/Celebrity
Gold
Hunter Public Relations
FOR
KRAFT Macaroni and Cheese Hires Man With a Golden Voice

Best Use of Personality/Celebrity
Silver
Hanna Lee Communications
FOR
Campari’s “Year of the Negroni”

Best Use of Personality/Celebrity
Bronze
Media Connect
FOR
Henry Winkler National Media Tour

Best Use of Personality/Celebrity
Honorable Mention
Porter Novelli
FOR
Monster ‘Cool Jobs’ with Mario Batali

PR Innovation of the Year
Gold
Hanna Lee Communications
FOR
Campari’s “Year of the Negroni”

PR Innovation of the Year
Silver
Mullen
FOR
The Day Baby was Born by Tommee Tippee

PR Innovation of the Year
Bronze
Pfizer
FOR
Executive Meet the Press Program

Best Response to Breaking News
Gold
Pfizer
FOR
Simply Preposterous

Best Response to Breaking News
Silver
The Aerospace Corporation
FOR
UARS Reentry

Best Response to Breaking News
Bronze
Trainer Communications
FOR
Zazzle: “Winning!” With a Stellar Rapid Response Program

Best Use of Research – Business/Consumer
Gold
InkHouse
FOR
Captivate Office Pulse

Best Use of Research – Business/Consumer
Silver
Berman & Company
FOR
Affordable Care Act

Best Use of Research – Business/Consumer
Bronze
Berman & Company
FOR
Unintended Consequences of Reusable Bags

Best Special Event/Stunt
Gold
Zapwater Communications
FOR
Topshop Invades Windy City

Best Special Event/Stunt
Silver
Euro RSCG Worldwide PR
FOR
The French Will Never Forget 9/11

Best Special Event/Stunt
Bronze
RF|Binder
FOR
BAND-AID® Brand Rescues Fashion Emergencies

Best Use of Social Media Tools – Business/Consumer
Gold
Mullen
FOR
The Day Baby was Born by Tommee Tippee

Best Use of Social Media Tools – Business/Consumer
Silver
Ogilvy Public Relations
FOR
Mexico Tourism Board’s Fighting Fire with Fire:
Resetting the Media Dialogue for Mexico

Best Use of Social Media Tools – Business/Consumer
Bronze
Mullen
FOR
riceworks “Tastes Evil, but Isn’t”

Best Technology Campaign – Business
Gold
Domo
FOR
Introducing Domo

Best Technology Campaign – Business
Silver
Kitchen Public Relations, LLC
FOR
ThinkEco – It’s Not Easy Being Green-Tech

Best Technology Campaign – Business
Bronze
SHIFT Communications
FOR
Designating Bunchball as the Leader in Gamification

Best Technology Campaign – Consumer
Gold
Ogilvy Public Relations
FOR
Blurb’s Bringing Your Story to Life

Best Technology Campaign – Consumer
Silver
Ogilvy Public Relations
FOR
Minding Your Mobile Manners

Best Technology Campaign – Consumer
Bronze
Padilla Speer Beardsley
FOR
Memorex? It’s Back & Streaming Live

Best Travel, Hospitality & Destinations Campaign
Gold
Ogilvy Public Relations
FOR
Mexico Tourism Board’s Getting Consumers Back to Beach – Mexico Launches Rebranding Campaign to Restore Image

Best Travel, Hospitality & Destinations Campaign
Silver
Zapwater Communications
FOR
Andy Biggs Photo Safaris on Today

Best Travel, Hospitality & Destinations Campaign
Bronze
Murphy O’Brien Public Relations
FOR
Nicaragua for Mainstream Travelers

Best Travel, Hospitality & Destinations Campaign
Honorable Mention
Affinia Hotels and Quinn & Co. Public Relations
FOR
Travelers Crave Outdoor Space

Best Travel, Hospitality & Destinations Campaign
Honorable Mention
Hilton Hotels & Resorts
FOR
Hilton Huanying

Best Campaign Under $100,000
Gold
Porter Novelli
FOR
Mental Health Mobile

Best Campaign Under $100,000
Silver
Coyne PR
FOR
Babycenter.com’s What’s in a Name?

Best Campaign Under $10,000
Gold
Euro RSCG Worldwide PR
FOR
The French Will Never Forget 9/11

Best Campaign Under $10,000
Silver
SHIFT Communications
FOR
Appirio’s Taco Truck for Employment

Best Campaign Under $10,000
Bronze
MWW Group
FOR
Bridging the Educational Challenges of Tomorrow
Through Entrepreneurship Education

Best Campaign Under $10,000
Honorable Mention
Zapwater Communications
FOR
Andy Biggs Photo Safaris on Today

Best Campaign Under $25,000
Gold
Domo
FOR
Introducing Domo

Best Campaign Under $25,000
Silver
Media Connect
FOR
Henry Winkler National Media Tour

Best Campaign Under $50,000
Gold
Zapwater Communications
FOR
The TieBar.com

Best Campaign Under $50,000
Silver
Makovsky + Company
FOR
PixelOptics: Unveiling a New Category in Consumer Electronics

Best Campaign Under $50,000
Bronze
Spring O’Brien
FOR
Launch of Insight Cuba Tours

Best Website – Business/Consumer
Gold
Berman & Company
FOR
The New Prohibition.com